Privacy Policy

At 30elm, we believe in providing you with a safe and secure home design experience. Our Privacy and Security Policy is intended to protect your privacy and ensure that your personal information is handled in a protected and responsible manner. To make the Policy easier to understand, we have provided a Policy Summary first, followed by the complete Privacy and Security Policy detail.

POLICY SUMMARY:

HOW 30elm USES INFORMATION ABOUT YOU

We use information we have collected about you to provide you with the best home design news, products and services, and overall experience. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties who may want to offer you their products and services unless you have requested or authorized us to do so.

SHARING OF INFORMATION

30elm collects information that you provide to us or that we learn about you from your use of 30elm.com. For example, you may provide information to 30elm.com when you register, sign-in, search, add items to your project folder and lists, participate in a test profile or survey, request our e-mail newsletters, or communicate with 30elm’s customer service.

30elm or one of 30elm’s authorized service providers may track aggregate traffic patterns throughout 30elm.com. We may use aggregated, statistical information to describe our customer audience, products and services, and to develop partnerships with third parties to offer products and services, which we believe our customers may be interested. For example, if 30% of our customers are interested in the latest kitchen appliances, we may share that statistic with kitchen appliance retailers in order to offer the type of merchandise our customers want through 30elm.com.

CONTACT PREFERENCES AND ACCESSING YOUR PERSONAL INFORMATION

You have choices when it comes to how 30elm uses your personal information. In your profile section of 30elm.com, you can choose not to receive information about merchandise, services, and special promotional offers from us by direct mail and/or e-mail. If you elect not to receive such product marketing information by direct mail or e-mail, 30elm may continue to contact you as necessary to service your account. You can change your contact preferences at any time by following the instructions for My Profile on 30elm.com.

QUALITY CUSTOMER EXPERIENCE

30elm is committed to quality customer experience. We are constantly reviewing your feedback to improve and enhance your shopping experience. You can tell us what you think by sending us an e-mail or contacting our customer service department customercare@30elm.com.

PRIVACY POLICY: Last revised January 19, 2007

YOUR PRIVACY AND THE SECURITY OF YOUR PERSONAL INFORMATION IS VERY IMPORTANT TO US

30elm Media, doing business at www.30elm.com (“30elm”), values our customers and guests and respects your concerns about online security and privacy. We believe in providing you with a safe and secure experience in fashion, style, and shopping. Our Privacy and Security Policy is intended to protect your privacy and ensure that your personal information is handled in a safe and responsible manner. By using our website, you consent to the collection and use of your personal information. In addition to reviewing our Privacy and Security Policy, you should also read our Terms of Use. Your use of 30elm.com constitutes your agreement to its terms and conditions.

OUR PRIVACY AND SECURITY POLICY WILL CHANGE OVER TIME

Because we continue to develop 30elm.com and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy and Security Policy from time to time to stay abreast of our most current privacy policy practices. Your continued access and use of 30elm.com will constitute your acceptance of any changes or revisions to our Privacy and Security Policy.

SUMMARY OF OUR PRIVACY AND SECURITY POLICY

This Privacy and Security Policy explains and summarizes how we collect, use and protect your personal information as you interact with us online and through our customer and technical support. This Privacy and Security Policy explains:

  • What information 30elm gathers from users of 30elm.com.
  • How 30elm uses the personal information that you share with us and that we learn about you because of our relationship.
  • How 30elm uses “cookies” and “IP addresses.”
  • What personal information, if any, 30elm may share about you with others and the conditions that protect your information if it must be shared.
  • What kind of security measures 30elm takes to protect your information from loss or disclosure and how 30elm will inform you in the event of a security breach.
  • The circumstances under which you can access your personal information you have shared with 30elm and have that information corrected, restrict 30elm’s use of that information, and even have it removed from our records.

Other things you should know about privacy and 30elm.

THE TYPE OF INFORMATION 30elm.COM COLLECTS ABOUT YOU

30elm collects information that you provide to us or that we learn about you from your use of 30elm.com. We receive and store information you enter on 30elm.com or give to us in any other way. For example, you may provide information to 30elm.com when you register, sign in, search, add items to your shopping cart, participate in a test profile or survey, request our e-mail newsletters, or communicate with 30elm’s customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, e-mail address, and personal shopping and product preferences. We also automatically receive and store certain types of information whenever you visit 30elm.com. We might also receive information about you from other sources, such as in providing you special offers that we think will be of interest, and we may add that information to our account information.

HOW 30elm USES INFORMATION ABOUT YOU

We use information we have collected about you to provide you with the very best fashion and personal style news, products and services, and shopping experience. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may share your personal information with third parties or affiliates of 30elm where it is necessary for us to complete a transaction or do something you have asked us to do. For example, we might need to provide your personal information to retailers whose merchandise is featured on 30elm.com so they can process and fulfill your request to buy merchandise.

We may share your personal information to third parties or affiliates of 30elm with whom we have contracted to perform services on our behalf. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition, or bankruptcy, as discussed further below.

We try to provide you with the information you need to make informed, reasonable choices with respect to how 30elm.com uses or shares your information. 30elm collects and uses personal information from you in several ways:

  • WEBSITE USAGE 30elm or 30elm’s authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of 30elm.com. We may use this collected or logged information in order to provide better service, to facilitate our customers’ use of the website, to track usage of the website, and to address security hazards. 30elm, or one of 30elm’s authorized service providers, may use this information to track aggregate traffic patterns throughout 30elm.com. We may use aggregated, statistical information to describe our customer audience, products, and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested. For example, if 30% of our customers are interested in the latest kitchen appliances, we may share that statistic with kitchen appliance retailers in order to offer through 30elm.com the type of merchandise our customers want.
  • ONLINE TRANSACTIONS We collect information about you when you use our website. To open an account with us, you will need to provide us with certain information, including your name, address, phone number, and e-mail address. We will assist you in creating a user ID and a password to protect your account information.

At this time, when you request to purchase items in your shopping cart, we will forward your request and basic account information to the retailer or e-commerce service provider. When you provide personal financial and other personally identifiable information to the retailers or service providers featured through 30elm.com, the sales transaction will occur on the retailer’s or service provider’s site and not on 30elm.com. As such, the financial and personally identifiable information you provide in placing your order is controlled by that retailer or service provider. In the future, 30elm.com may conduct some or all of these sales transactions itself, but at this time, it only facilitates your requests.

If you provide to us information about a friend through the “Invite a Friend” section of 30elm.com, we will first contact that friend by e-mail to confirm that the friend wishes to participate in 30elm.com activities and consents to having personal information about him or her collected and retained by 30elm.com. If your friend does not consent to our use of his or her contact information, we will delete it from our records.

  • PUBLIC AREAS Any information disclosed in public areas of 30elm.com is public information that may be viewed and collected by any party. We cannot control the use of information disclosed in the social networking, chat rooms, reviews, or bulletin board portions of our site. You should exercise caution when disclosing information, including photos or images, in these public areas and should refrain from disclosing personally identifying information. If you wish to use some of the public portions on our site, we will direct you to first create a public ID, which is not your real e-mail address, before you can post information to our site. 30elm reserves the right to remove any information at any time from our site that we deem inappropriate or for any other reason.

OUR SECURITY PRACTICES

Our internal data security policies restrict access to customers’ personal information to authorized employees. Authorized employees may use our customers’ personal information for 30elm business purposes only. Our employees are bound by 30elm policies that require them to maintain the confidentiality of our customers’ personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination.

We maintain physical, electronic, and procedural safeguards that are designed to guard our customers’ personal information. For example, for the security of your online visit to 30elm.com, we may make use of firewall barriers, encryption techniques, and/or authentication procedures. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, 30elm cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the e-mail address you provided to us when you registered with 30elm.com.

WHAT ARE COOKIES AND HOW DOES 30elm.COM USE THEM?

We may use cookies to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers’ preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our website. The cookies will not contain information that will enable anyone to contact our customers via telephone, email, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.

Please note that the advertising networks serving ads on 30elm.com may also use their own cookies. 30elm does not control these cookies or the data collection practices of these companies. For more information about these companies’ separate privacy policies, you should contact the advertising network directly. For more information on the privacy policies of our advertisers, see below.

WHAT PRIVACY POLICIES COVER THE ADS ON 30elm.COM?

We may use third-party advertising companies to serve ads on 30elm.com. These companies may employ cookies and action tags (also known as single pixel gifs or Web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is not connected to personally identifiable information, such as your name and e-mail address.

LINKS TO THIRD-PARTY SITES AND WEBSITES CONTAINING 30elm.COM BRANDING

30elm.com may contain links to third-party sites. Please be aware, however, that 30elm is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours.

This website may also contain links to sites that display 30elm.com branding and/or 30elm’s logo but which are maintained by third parties. Such websites may be identified in that they do not display a 30elm.com URL. Please read the privacy policy on these sites for applicable privacy practices relating to personal information collected via those sites because they may differ from 30elm.com’s privacy practices. This Privacy and Security Policy applies solely to personal information collected by 30elm.

CONTACT PREFERENCES AND ACCESSING YOUR PERSONAL INFORMATION

You have choices when it comes to how 30elm uses your personal information. When you register online with 30elm.com, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail and/or e-mail. If you elect not to receive such product marketing information by direct mail or e-mail, 30elm may continue to contact you as necessary to service your account. You can change your contact preferences at any time by following the instructions for My Profile on 30elm.com.

Keeping your account information accurate and up-to-date is very important so we can provide you with excellent service. If your account information is incomplete, inaccurate, or not current, please follow the instructions for My Account on 30elm.com to correct your account information online.

THIS PRIVACY AND SECURITY POLICY APPLIES TO U.S. CUSTOMERS

30elm.com is hosted in the United States and is intended for U.S. visitors.

This Privacy and Security Policy applies to customer relationships established in the United States. Parts of this Privacy and Security Policy may not apply to visitors outside the United States. Like almost every website, 30elm.com may be accessed by an international audience. If you are a non-U.S. visitor to our website, by visiting our website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy and Security Policy. In addition, such data may be stored on servers located outside your resident jurisdiction, which may have less stringent privacy practices than your own. By providing us with your data, you consent to the transfer of such data.

MERGERS, ACQUISITIONS, AND BANKRUPTCY

If 30elm should ever file for bankruptcy or merge with another company, or if 30elm should decide to buy another business, or sell or reorganize part or all of 30elm’s business, 30elm may be required to disclose your personal information to prospective or actual purchasers and other parties. It is 30elm’s practice to obtain appropriate protections for information disclosed in these types of transactions. 30elm cannot, however, guarantee that 30elm’s Privacy and Security Policy will remain unchanged if 30elm is sold or merges with another company.

30elm.COM IS NOT FOR USE BY CHILDREN

Children are not eligible to use 30elm.com. We ask that minors (under the age of 18) only use 30elm.com in conjunction with parents or guardians. Children under 13 should not send any information about themselves to 30elm. If a child under 13 submits information through any part of 30elm.com, and 30elm becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.

WHAT ELSE SHOULD I KNOW ABOUT MY PRIVACY?

You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.

TRADEMARK NOTICE

30elm and 30elm.com are trademarks of 30elm, Inc.

30elm.com 30elm, Inc. 403 Park Pl. Brooklyn, NY 11238